It is exceedingly important to ensure your website has a good ranking on Google. Doing this, you can rest assured that when users search for the product you’re selling, they quickly find your website. This article will give you tips that are proven effective when improving a site’s Google ranking.
Quality Content Only
Don’t publish content that isn’t well written and useful to the reader. Posting the best content that will help a person who visits your website increases site traffic, which, in turn, boosts the relevance of your website. Improve your writing skills or hire someone who’s experienced in web writing to do your writing for you.
You also want to ensure that your content is written primarily for users and not to get better search engine results. A few more things you should keep in mind listed below:
- Don’t try to trick or deceive users into pressing on the link for your website. That makes the site seem untrustworthy.
- Ensure your website is unique and gives the users a one of a kind experience.
- Never use automatically generated content on your website.
- Don’t use sneaky redirects.
- Keep up maintenance on your website and remove hacked content immediately.
Improve Speed and User Experience
If your website runs slow or freezes, most users will find a different website that doesn’t have the same issues. If your website is helpful and easy to navigate, users will visit and revisit your website. There are so many options on the web these days to find information. It makes sense that users wouldn’t waste a lot of their time on a site that doesn’t function properly.
Use Google’s free speed checker tool regularly to ensure the speed hasn’t changed on your website. It is a proven fact that website pages with a longer load time also generally have higher bounce rates with a lower average time the user spends on pages.
Make sure you optimize the content for SEO with correct keyword placement. Make sure all content is error-free, mobile-optimized, and has proper keyword placement. Suppose you ensure that content includes these things and addresses the reader’s specific needs. In that case, users will continue to visit your page with working and valuable links.
Before you begin writing content for your website, you should conduct a keyword search to find relevant keywords for your content. Other steps to follow to ensure you’re using the best possible keywords in your content are below.
- Organize- keep all keywords organized on a spreadsheet or similar
- Google provides a helpful Keyword Planner tool that will give you tips to ensure you’ve located all the best relevant keywords
- Use your websites Google Webmaster Tools to find keywords that drive the most impressions on your website
Use H1, H2, and H3 Headers
Include H1, H2, and H3 headers in all of your website content. Using these headers makes your content more readable and understandable for both the users and the search engines. Studies show that there is definitely a strong connection between using these headers and your website’s Google rank. Using the headers is a great way to organize your content and make specific points.
Initially, using H1, H2, and H3 headers were necessary to get your website ranked with Google. While using the headers isn’t required any longer but using them is still common SEO practice, along with keywords to improve a website’s Google ranking.
Always Use Catchy Page Titles
The titles you use when you write your content are also used by search engines to list the search results. The titles tell users and search spiders what your page and content is all about. If it doesn’t give them a clear idea, they are less likely to visit your website.
Google’s new generation of page titles and descriptions is totally automated. The bot takes into account both the content of a page and references that appear on the web. The description’s goal also called a “snippet,” is to give the content’s best idea in a short description.
You should keep the headlines around 50-60 characters and ensure they are descriptive, relevant, and compelling. You can also try to use a keyword in the title to give them a good idea of the content.
Remember that every website within your website’s industry wants to be the first link the user finds. By following these easy steps, you will improve your website’s good ranking and, more importantly, improve your website visitors’ user experience. Users are conducting searches many times every day, so you must optimize your website to have the best Google ranking possible.