Why does your Brand need Social Media Marketing?

Why does your Brand need Social Media Marketing?

August 31, 2017

Why does your Brand need Social Media Marketing?

Do you know businesses that spend 6 to 10 hours every week, trying to boost brand sales, traffic and recognition? Do you know businesses that don’t spend a penny on marketing? You read it absolutely right! More than 90% of social media marketers don’t spend more than 1500 USD per month to improve their company’s virtual exposure. They integrate social networks into their marketing strategies. This results in cost-effective changes and introduces phenomenal sales opportunities. Even before you realize, social media marketing will become a key component of your strategies.

With this being said, there are some marketers, who have no clue about social media platforms or its effectiveness! Around 96% of these professionals want to participate. However, 85% of them are unclear with the tools and methods. This article is for professionals who have not understood the charm behind social media marketing tools. Here, you will read about the inherent qualities of social media marketing.

Stage #1 - Inbound Traffic?

The bond between social media networks and “inbound traffic” is invincible. Without the assistance of social media, inbound traffic is restricted to a “known” group of customers. Only people who “know” your brand will look for you. And, they are bound to search with “known” keywords. That means, you are less likely to meet customers outside the loyal circle. Having loyal customers is a great thing, but how will you grow?

With the help of social media marketing you will create a gateway for your business. Every piece of information in your website will increase your opportunity of acquiring new customers. Social media marketing is an effective melting pot that has people with different behaviors, backgrounds and requirements. When you design social media profiles, you must keep all these “Different” people in mind.

Stage #2 - Customer Conversion

As your brand’s online visibility increases, it will gain more chances for conversion! With every video, image or article, your site’s traffic will increase. Social media introduces a “humanization” factor to marketing strategies. When a company interacts using comments, statuses and effective content, it personifies the entire brand. And, most people love to interact and connect with other “people”, over brands or companies. Nearly 65% of social media marketers have experienced a sudden development in relationships and positive sales results.

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