Three Reasons to use Google AdWords Marketing

Three Reasons to use Google AdWords Marketing

September 02, 2017

 



Three Reasons to use Google AdWords Marketing

Are you wondering if Google AdWords Marketing is worth your time and effort? In the past few years, Google AdWords became a famous term. It is used by thousands of social media marketing teams. They believe Google AdWords is a powerful and a successful advertising system. It is designed to work for all kinds of businesses. Experience AdWords needs both money and time. What makes this platform interesting would be the fact that thousands of businesses are investing that much of time and money.

In this short article, you will read why AdWords is an integral part of social media marketing.

#1 Scalability

A tricky challenge faced by many social media marketing teams would be “Scalability”. It is very difficult to spot leads that are scalable. That means, you should exert 5-times the effort to scale by 5. This gives Google AdWords marketing an edge. AdWords is extensively scalable. This is why millions of dollars are spent by businesses on AdWords marketing and advertising. By developing a good Google AdWords campaign, you have a better chance of making profits and better leads. In a short period of time, you will see a drastic change in your virtual presence and client base.

 

#2 Measurability

Google AdWords marketing is highly measurable. Just like magazine or television advertisements, AdWords PPC is measurable. This differentiates AdWords from other marketing strategies. Measuring SEO is not an easy task. There are no standards or approved fiascos to measure SEO. On the other hand, AdWords offers tons of metrics to evaluate your progress. The marketing strategy is highly transparent. You will be able to track down progress at granular level. This gives social media marketing teams a “Great” advantage. With little effort and in a short period of time, you can judge if the marketing campaigns are returning or destroying ROI.

 

 

#3 Customization

Social media marketing requires customized advertisements and campaigns. With the help of Google AdWords, you can customize all your campaigns to target audiences. To be more precise, you can engage in hyper-targeting.

               

Here is a simple example of how flexible Google AdWords marketing is: You can specify keywords that match particular types. If you are focusing on hotels, you can specify match types like “Vegas Hotels” or “Toronto Hotels”. This helps the search engine with filtering and targeting audiences. You can narrow down your social media marketing effort to a specific group of audiences.

 

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