Differences between Traditional and Social Media Marketing
For a lot of people, social media marketing is a curious venture. Powerful marketing strategies are used to improve business visibility. However, some marketers are not aware of the differences between traditional and social media marketing. What makes social media marketing better than direct mails, newspapers and yellow pages?
In this short article, you will read about the benefits of social media marketing over traditional media.
First of all, social media marketing is cheaper than traditional platforms. You need only a third of a thousand dollars to initial social media marketing efforts. For instance, Google AdWords or Google Local is several times cheaper and effective than Yellow Page Advertisements. Moreover, traditional ads last for a very short period of time. When you drive SEO marketing campaigns, you will see long-term results. In fact, you can initiate social media marketing efforts based on your budget and requirements. With carefully planned social media marketing strategies, you are assured of lucrative returns.
#2 Ability to measure
Whether you choose Google AdWords marketing or Facebook marketing, everything in social media marketing is measurable. When you stick to traditional marketing platforms, you will not be able to measure its impact. With social media marketing, you can track everything with traffic growth, sales conversions and lead generation. And, there are so many free Google Analytics tools to help you evaluate growth (within marketing budgets).
#3 Better Returns
For a lot of businesses, the market is extremely crowded. If you want to enjoy high ROIs, you must establish and maintain a positive brand image. Prospective customers should be aware of your brand. In addition to traditional word-of-mouth relationships, you need tools that are stable and engaging. This is here social media marketing comes into the picture. A website that is regularly updated and a marketing strategy that connects with customers will do the trick. If your marketing approach is distinctive, you will see long-term results.
#4 Demographic targeting
A major difference between social media marketing and traditional strategies would be “Demographic Targeting”. Virtual marketing campaigns can be fine-tuned to specific regions or demographics. This is something that astonished traditional marketers. With new social media advertising platforms and demographic predictions, you are more likely to meet customers who would buy your products. For example, if your products and services are for teenagers, you can target people between 15 and 25 years. Doesn’t this sound amazing and simple?
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