Search Engine Optimization (SEO) has such a wide ranging, diverse set of influencing factors that it can be hard to parse at times. There are (at the time of writing) over 200 different aspects that can change how well your page, content, or business ranks in a search engine.
As such, wading through the miasma of different SEO options you have is vital to making your business viable in the online marketplace.
Good news! In this article we will walk you through some of the top tips that leading experts recommend for getting your content ranking high in the upcoming year.
If you find this helpful, consider checking out our SEO solutions that will be sure to increase your clickthroughs!
For now though, here are our top 5 suggestions on how to rank on Google in 2021!
SERP Layouts: Fraggles Rock
Fraggles are not just the name for Jim Henson’s iconic rocking puppets. It is also a term coined by SEO expert Cindy Krum, Mobile SEO expert, and writer. For Cindy, “fraggles” are what we call those little passages of text that Google highlights on its search pages.
These little fraggle-ments of page content are what pull your particular article or page up as an answer to a searched question or topic.
A fraggle combines a fragment of text along with a “handle” – something that jumps you to the relevant place on a page (think the Wikipedia contents section of an entry).
Google is moving to reorganize its search engine around being a knowledge base more than a site index – making relevant fragments that link topics together cohesively can massively boost your SERP position.
Safe Searching: HTTPS and Trust
This one is simple: The S in HTTPS stands for “secure”. Google has begun to deem regular HTTP links as inherently insecure. What this means is that making sure your website and its related links are encrypted is essential to climbing those search rankings.
If you do not, your website will be flagged with a nasty little tag that labels it “unsecure”. In a world where antivirus and VPN sites are pushing the fear of data theft through unsecured sites in massive ad campaigns, this can kill your clickthroughs even if you do land on that treasured first page of results.
User Retention: Slow pages Lose Viewers
Much SEO advice seems to ignore a fairly obvious set of eyes you need to be appealing to – returning customers.
If COVID-19 has done anything for SEO, it is prove that keywords are not as consistent as we might like. As such, Google is predicted to be moving towards a search-engine model that gives more primacy to user behavior on your site, not just the clickthrough potential.
So, being able to garner as many return users as possible is important to getting your site in high rankings in 2021. You can do this by ensuring your page loads fast across platforms (especially mobile) and checking how your interactive elements work across different devices.
A healthy hive of returning customers can be a powerful engine to drive your site steadily up the rankings, gaining more consistent returning customers. Imagine a slower, search-engine snowball effect, if you will.
Portfolio Power: Backlinking is Your Most Important Tool
We have looked at elements you can improve on the front-facing component of your site. Now, we turn to another powerful tool: backlinking.
Backlinking is what we do when links to previous posts on sites are placed in new webpages. You see it all the time in different outlets, magazines in particular are well placed to link to previous supporting articles.
Backlinks are input or output links that redirect from one page to another. Google considers these as a type of “vote” for a page, so increasing the number throughout your domain will really help in your SERP placement.
Video Killed The SEO Star: Video Content For Extra Backlinking
Here’s a fun companion to backlinking, one of the most powerful tools in your article. Videos are absolute hives for backlinks, and Cisco estimates that over 80% of all online content will be video by 2021.
Videos are watched, shared, linked to, read, and so widely distributed that they become a fantastic way to diversify your SEO strategy.
There are so many aspects of a video you could further optimize, like SEO title, descriptions, and playlists. The playlists are a great tool that performs some nice backlinking, as well as increasing the time spent on your site – all points that register well with google SERPs.
As the old saying goes, if you don’t have sales, you don’t have a business.
No matter what service or product you are offering with your business, you will need to make sales. That is one of the few constants that you can be certain of across all types of businesses.
However, getting those sales can be easier said than done, and it is an extremely common struggle to keep bringing sales into a new business.
That’s why we are outlining some tried and true methods for gathering new leads and converting those leads into sales for your business.
Start by having your portfolio or your proof of concept taken care of.
One of the main reasons that businesses struggle to get sales is because there is simply no demand for their product or service. This is why it is important for creatives to have portfolios, or for product businesses to have pre-orders and/or a proof of concept.
Generally your business will have to operate at a loss in order to build up some demand for what you have to offer. That loss doesn’t necessarily have to be monetary, it could be a loss of time and energy, but sometimes it is monetary.
If you want to get more sales, make sure you start by focusing in on your product and making sure that you are selling something that there is demand for.
Get Your Business Discovered with SEO.
Another common reason that businesses will see a lack of sales is because their customers don’t really know that the business exists.
New businesses, especially online businesses, can easily get lost in the sea of other businesses that people are already going to.
This is why SEO plays a pivotal role in the success of a new startup. Search traffic can make or break an entire company in today’s world.
What SEO (Search Engine Optimization) will do is to help your business get discovered by leads that are searching for what you have to offer. We all know that nobody ever makes it to the second page of Google, and SEO is what will help your service or product to land in front of people’s eyes on the first page of Google.
In order to maximize your SEO you can either spend a hefty amount of time learning about keyword research, backlinks, click-through rates, and a whole list of other things, or you can find a business offering SEO services online and fast-track the entire process.
Do whatever you can to get referrals coming into your business.
This method of sales only gets stronger as your business gets older and the more sales that you make.
So many companies now offer affiliate programs and other sorts of referral programs because it is one of the best possible ways out there to get new customers coming into a business.
How you set this up will depend on the nature of your business. Affiliate programs tend to work the best with software companies or other businesses where the affiliates have the opportunity to earn recurring revenue.
Other services or products will come up with different structures, rewards, and incentives to get their customers to help spread the word. Take gyms giving away a free month of membership when you refer a new customer as an example.
Last but not least, give it some time.
The most important thing to do when you are trying to get more sales in business is to have patience and let your marketing and other systems work.
When new business owners are not getting any sales, it is easy to become impatient and to start reaching for the lowest hanging fruit. This always ends with very low quality customers, which ultimately lead to the destruction of the business.
Be smart with your selling and make sure that you are never doing more harm than good when you are setting up the processes to help your business run smoothly.
There are an endless amount of ways to bring more traffic to your site, get more leads, and convert more sales. At the end of the day, you have to find out what actually works for your business.
Creating demand, optimizing your sites for SEO, creating referral programs, and having patience are just some of the methods that apply across all businesses.
If you are still struggling to get sales after implementing all of those techniques, take the time to reevaluate and to adjust. Through the process, you will begin to get a grasp on what works, and what doesn’t.
It is exceedingly important to ensure your website has a good ranking on Google. Doing this, you can rest assured that when users search for the product you’re selling, they quickly find your website. This article will give you tips that are proven effective when improving a site’s Google ranking.
Quality Content Only
Don’t publish content that isn’t well written and useful to the reader. Posting the best content that will help a person who visits your website increases site traffic, which, in turn, boosts the relevance of your website. Improve your writing skills or hire someone who’s experienced in web writing to do your writing for you.
You also want to ensure that your content is written primarily for users and not to get better search engine results. A few more things you should keep in mind listed below:
- Don’t try to trick or deceive users into pressing on the link for your website. That makes the site seem untrustworthy.
- Ensure your website is unique and gives the users a one of a kind experience.
- Never use automatically generated content on your website.
- Don’t use sneaky redirects.
- Keep up maintenance on your website and remove hacked content immediately.
Improve Speed and User Experience
If your website runs slow or freezes, most users will find a different website that doesn’t have the same issues. If your website is helpful and easy to navigate, users will visit and revisit your website. There are so many options on the web these days to find information. It makes sense that users wouldn’t waste a lot of their time on a site that doesn’t function properly.
Use Google’s free speed checker tool regularly to ensure the speed hasn’t changed on your website. It is a proven fact that website pages with a longer load time also generally have higher bounce rates with a lower average time the user spends on pages.
Make sure you optimize the content for SEO with correct keyword placement. Make sure all content is error-free, mobile-optimized, and has proper keyword placement. Suppose you ensure that content includes these things and addresses the reader’s specific needs. In that case, users will continue to visit your page with working and valuable links.
Before you begin writing content for your website, you should conduct a keyword search to find relevant keywords for your content. Other steps to follow to ensure you’re using the best possible keywords in your content are below.
- Organize- keep all keywords organized on a spreadsheet or similar
- Google provides a helpful Keyword Planner tool that will give you tips to ensure you’ve located all the best relevant keywords
- Use your websites Google Webmaster Tools to find keywords that drive the most impressions on your website
Use H1, H2, and H3 Headers
Include H1, H2, and H3 headers in all of your website content. Using these headers makes your content more readable and understandable for both the users and the search engines. Studies show that there is definitely a strong connection between using these headers and your website’s Google rank. Using the headers is a great way to organize your content and make specific points.
Initially, using H1, H2, and H3 headers were necessary to get your website ranked with Google. While using the headers isn’t required any longer but using them is still common SEO practice, along with keywords to improve a website’s Google ranking.
Always Use Catchy Page Titles
The titles you use when you write your content are also used by search engines to list the search results. The titles tell users and search spiders what your page and content is all about. If it doesn’t give them a clear idea, they are less likely to visit your website.
Google’s new generation of page titles and descriptions is totally automated. The bot takes into account both the content of a page and references that appear on the web. The description’s goal also called a “snippet,” is to give the content’s best idea in a short description.
You should keep the headlines around 50-60 characters and ensure they are descriptive, relevant, and compelling. You can also try to use a keyword in the title to give them a good idea of the content.
Remember that every website within your website’s industry wants to be the first link the user finds. By following these easy steps, you will improve your website’s good ranking and, more importantly, improve your website visitors’ user experience. Users are conducting searches many times every day, so you must optimize your website to have the best Google ranking possible.